This Privacy Notice explains how information about you is collected, used and disclosed by LELIT S.r.l. a socio unico and our various affiliates and brands including Breville, Sage Appliances, Baratza, Beanz, ChefSteps, ControlFreak, FoodThinker and Sage Commercial; (collectively “LELIT,” “we,” “our” or “us”) when you access or use our website and mobile applications, our connected appliances, and our other products and services (collectively, the “Services”), or when you otherwise interact with us.
We may change this Privacy Notice from time to time. If we make changes, we will notify you by revising the date at the top of the notice and, in some cases, we may provide you with additional notice such as adding a statement to our homepage or sending you a notification through our Services. We encourage you to review the Privacy Notice whenever you access our Services or otherwise interact with us to stay informed about our information practices and the choices available to you.
Collection of Information
Information You Provide to Us. We collect information that you provide directly to us. For example, we collect information when you surf our webpage, use the “Contact us” or “Join the Team” communication, communicate with us via third-party social media sites, or otherwise communicate with us. The types of information we collect may include:
First and last name
Your email address
Your IP address
Your application data, such as telephone number or your bio
Whether or not to provide such information is your choice. In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself.
Information We Collect Automatically. When you access or use our Services , we automatically collect information about you and associate it with information that you provide directly to us. For example, we may collect:
Website Log Information: We log information about your use of our website, such as your computer’s operating system, the type of browser you use, access times, pages viewed, your IP address and the web page that referred you to our site.
We may contract with third-party advertising companies to serve ads on our behalf across the internet. To do this, they will collect information about your visits to our website and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements. These targeted advertisements may appear on other sites that you visit. This information is collected using a cookie or pixel tag – industry standard technology used by most websites. For more information, see the Advertising and Analytics Services Provided by Others section below.
Location Information: With your consent, we collect information about your location when you access or use one of our mobile applications. For more details about the collection of location information and the choices you have, please see “Your Choices” below.
By linking information: We may also combine your personal information with information we receive from other sources, such as joint marketing partners, public databases, publicly available pages on social media platforms and other third parties. We use this information for market research purposes and to improve the quality of the Services we offer.
Your Social Sharing: If you choose to engage in social sharing, such as by connecting your social media account to your customer account or by logging into your customer account from your social media account, the social media site may share information with us about your use of their services, including profile information, information about your contacts and content you have viewed or liked. Please use the social media site’s privacy settings to control how your information is shared. If you submit any personal information relating to other people to us or to our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice.
Information we receive from other sources: LELIT may receive additional data (e.g., demographic or statistical information) from third parties. This includes business partners, marketing agencies, research or analytics companies, and other third parties that we may assign to you based on your association with certain statistical groups. We use this information in addition to the data we have collected directly about you to derive possible interests, provide you with more relevant LELIT brand experiences, and improve LELIT products, analytics, and advertising.
Use of Information
We use your information as necessary to provide for various purposes related to the Services, including to:
Provide and deliver the Services you request, and send you related information, including confirmations and receipts, which may also contain information about other LELIT offerings;
Use the information you provided for recruitment purposes to evaluate if we have the perfect position for you;
Send you technical Policies, updates, security alerts, and support and administrative messages;
Respond to your comments, questions and requests, and provide customer service;
Enforce our legal rights;
Detect, investigate and prevent fraudulent transactions and other illegal activities, and protect the rights, property and safety of LELIT, its affiliates, you and others;
Likewise, we may use your personal information to allow and facilitate providing you with better care:
Maintain, protect and improve our Services;
Monitor and analyze trends, usage and activities in connection with our Services;
Personalize and improve our Services and provide tailored advertisements, content or features to you;
Further our business purposes and those of our third party service providers, such as, without limitation, troubleshooting, data analysis, audits, security, fraud monitoring and prevention; developing new products, enhancing, improving or modifying products or services; identifying usage trends, determining the effectiveness of promotions; collaborating with our partners; responding to customer service inquiries; and operating and expanding current or future business activities;
Link or combine with information we collect via other sources in accordance with applicable law to help understand your needs and provide you with better service.
Sharing of Information
We may share information on legal basis or your consent about you as follows or as otherwise described in this Privacy Notice including, but not limited to, the following circumstances:
With LELIT affiliates, which are companies controlled by or under common control with LELIT including its parent company, Breville Pty. Ltd in Australia;
With our third-party vendors, consultants and other service providers who need access to such information to carry out work on our behalf, trouble shooting as well as website hosting, data analysis (e.g.Google), customer service, online-meetings (e.g. Teams or Zoom), email delivery and other services;
If you connect third-party devices and services to your LELIT account or our Services, such as when you choose to interface an appliance or our mobile application with other devices your information will be shared with such third parties per your direction and with your consent;
When you sign up for contacting or to apply to join LELIT
The information you choose to provide can be shared;
If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of LELIT or others;
In connection with, or during negotiations of, any merger, joint venture, sale of company assets, financing or acquisition of all or a portion of our business by another company, including in bankruptcy or similar proceedings;
To respond to requests from public and government authorities, including public and government authorities outside your country of residence, or
With your consent or at your instruction.
We may share anonymized information that is summarized or derived from information you provide to us. Anonymous information is information that does not include any personally identifiable information.
Social Sharing Features
Our services use plug-ins of social networks (“plugins”). If you use a service that includes plug-ins, information can be transferred directly from your device to the social network provider. We have no influence on the data collected by the plugin. If you are logged in to the social network, a connection can be established between your user account and the use of our service. If you interact with the plugins, for example by clicking on “Like”, “Follow” or “Share” or by writing a comment, this information may automatically appear in your profile on the social network. Even if you are not logged in, the plugins may still send your IP address to social networking providers.
When you connect to a social network service on a device that is also used by other people, these other users may be able to see information that is stored or displayed in connection with your profile on the Social Network Service page.
For more information about the social networking providers whose plugins are used in our services (“providers”), see below:
Controller: Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, 2 Dublin, Ireland (“Facebook”). For more information, see Facebook’s data usage guidelines at https://www.facebook.com/about/privacy/
Controller: YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (“YouTube”). For more information see YouTube’s privacy guidelines at https://policies.google.com/privacy
Controller: Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram“). For more information see Instagram’s privacy policies at https://help.instagram.com/155833707900388
Controller: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For more information see LinkedIns privacy policies at https://www.linkedin.com/legal/privacy-policy
Advertising and Analytics Services Provided by Others
Do Not Track
Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. For information about Do Not Track, visit www.allaboutdnt.com/. At this time, LELIT does not respond to Do Not Track browser settings or signals. In addition, LELIT may use other technology that is standard to the Internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to LELIT’s website. Those tools may be used by us and by third parties with your consent to collect information about you and your internet activity, even if you have turned on the Do Not Track signal. You can revoke the consent any time.
Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.